Elias

Thoughts

Posh

Most teams know what to build.

Few know what to Stop Building

I’ve spent 20 years on the latter.

Across newspapers, e-commerce, celebrity apps, and enterprise SaaS.

Currently Managing UX at EcoSure|Ecolab

Working on Right Now.

Design Systems that survive contact with a fast-moving roadmap.

Working on Right Now.

Whether interface should ever change before experience does.

Struggling with Right Now.

What Continuous Discovery looks like without a Startup’s Research Budget.

“The Hardest part of Product Design isn’t deciding what to build. It’s deciding what Not to build.”

About me

I’m Elias

A Design Manager who’s spent 20 years figuring out that the hardest part of building product isn’t the building. It’s knowing what to leave out.

​

Currently:

I help EcoSure | Ecolab create a unified digital experience across products, scale design through AI and governance, and turn operational data into action for customers.

In the Gulf Area

I designed campaigns for international Agencies

In Beirut

I turned Newspapers Digital, Created Arab Celebrities and Shows Apps, and Lead Design teams in Startups and Agencies.

In Amsterdam

Managed the Design team and flow in Agencies, Ran E-Commerce Products Portfolio, and Maintained Enterprise SaaS

Talk to me About

Whether interface should ever outrun Experience

Building Design Systems inside a Roadmap that won’t sit still.

The Strangest thing I’ve designed (hint: it involves Arab Pop Stars)

Eleven Years of running a Scout Troop.

I’d like to hear from you

If you’ve got an opinion on any of this

(especially if you disagree)

Elias

Thoughts

Posh

Most teams know what to build.

Few know what to Stop Building

I’ve spent 20 years on the latter.

Across newspapers, e-commerce, celebrity apps, and enterprise SaaS.

Currently Managing UX at EcoSure|Ecolab

Working on Right Now.

Design Systems that survive contact with a fast-moving roadmap.

Working on Right Now.

Whether interface should ever change before experience does.

Struggling with Right Now.

What Continuous Discovery looks like without a Startup’s Research Budget.

“The Hardest part of Product Design isn’t deciding what to build. It’s deciding what Not to build.”

About me

I’m Elias

A Design Manager who’s spent 20 years figuring out that the hardest part of building product isn’t the building. It’s knowing what to leave out.

​

Currently:

I help EcoSure | Ecolab create a unified digital experience across products, scale design through AI and governance, and turn operational data into action for customers.

In the Gulf Area

I designed campaigns for international Agencies

In Beirut

I turned Newspapers Digital, Created Arab Celebrities and Shows Apps, and Lead Design teams in Startups and Agencies.

In Amsterdam

Managed the Design team and flow in Agencies, Ran E-Commerce Products Portfolio, and Maintained Enterprise SaaS

Talk to me About

Whether interface should ever outrun Experience

Building Design Systems inside a Roadmap that won’t sit still.

The Strangest thing I’ve designed (hint: it involves Arab Pop Stars)

Eleven Years of running a Scout Troop.

I’d like to hear from you

If you’ve got an opinion on any of this

(especially if you disagree)

Elias

Thoughts

Posh

Most teams know what to build.

Few know what to Stop Building

I’ve spent 20 years on the latter.

Across newspapers, e-commerce, celebrity apps, and enterprise SaaS.

Currently Managing UX at EcoSure|Ecolab

Working on Right Now.

Design Systems that survive contact with a fast-moving roadmap.

Working on Right Now.

Whether interface should ever change before experience does.

Struggling with Right Now.

What Continuous Discovery looks like without a Startup’s Research Budget.

“The Hardest part of Product Design isn’t deciding what to build. It’s deciding what Not to build.”

About me

I’m Elias

A Design Manager who’s spent 20 years figuring out that the hardest part of building product isn’t the building. It’s knowing what to leave out.

​

Currently:

I help EcoSure | Ecolab create a unified digital experience across products, scale design through AI and governance, and turn operational data into action for customers.

In the Gulf Area

I designed campaigns for international Agencies

In Beirut

I turned Newspapers Digital, Created Arab Celebrities and Shows Apps, and Lead Design teams in Startups and Agencies.

In Amsterdam

Managed the Design team and flow in Agencies, Ran E-Commerce Products Portfolio, and Maintained Enterprise SaaS

Talk to me About

Whether interface should ever outrun Experience

Building Design Systems inside a Roadmap that won’t sit still.

The Strangest thing I’ve designed (hint: it involves Arab Pop Stars)

Eleven Years of running a Scout Troop.

I’d like to hear from you

If you’ve got an opinion on any of this

(especially if you disagree)